While Stories are immensely powerful and have huge potential for marketers, they unfortunately do not work in a vacuum. And more specifically, that is to say that Stories on their own are not enough to make a huge impact. That’s because a Story is only one small part of a much larger social media marketing strategy.
And your social media marketing strategy is likewise just one part of a much bigger puzzle that is your internet marketing strategy!
In order for Stories to work, you need to have that initial following, as well as a good amount of trust and engagement from your audience. This chapter will quickly go over some of how to go about getting that.
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